For Earning Money On The Internet
Four Essential Tools
You can earn money in a very simple way on the internet with just four essential tools.
Remember that simple does not mean it will always be easy, only that it
will be much more hassle free than most other things you can do to earn a living.
These four things are exactly the same as you would use to build any kind of business.
The only difference is that the tools for the internet are in a virtual form. In this virtual form, as many copies as you can share may be distributed to grow your business.
The four essential tools you will need to earn money on the internet are a blog, a lead-capture page, a high-converting offer and an auto-responder.
- A Blog is just a web-log or a record, journal or online magazine. This is the
same as a physical newsletter or magazine. It can be multi-media and
contain writing, audio, photos and video. It should have interesting,
entertaining and valuable content in order for value-seekers to be attracted to visiting, viewing and sharing it.
- A Lead Capture page is simply a form that requests that a value-seeker
enter their e mail at a minimum. Off-line this would be like a sign up
sheet in the front of a store or other business. You can get more than
an e mail and a name such as phone number and addresses, but an e mail
is all that is required.
- A High-Converting Offer is an offer that is difficult or impossible to refuse. This is because it is just what the value-seeker
was searching for and was convinced that it was right for them because
of a clear and compelling message. The message was able to educate the
visitor that your product or service is a match for and may even exceeds the value for which they were seeking.
- An Auto-Responder is a system that is in place so that you, the business owner or entrepreneur, can follow-up with your value-seeking visitors.
In the offline marketplace, this would be like an assistant or other
employee making calls or writing e mails to visitors. This way they can
re-present the offer to those who did not sign up or become clients or
customers right away, or to up-sell those who already have to a new or higher-value item.
Some people call this system of tools a Sales-Funnel.
This is because it sweeps out a broad area like the wide part of a
funnel. in this way you begin to squeeze the value-seekers into the
funnel that you can actually provide a solution for their unmet needs and desires.
When a solution for unmet needs and desires is your outcome, you have then
created value. Those who seek solutions that you have are your Target-Market.
Your target market are the value-seekers that you are blogging to
attract, capturing their leads, presenting with a high converting offer and then following up with.