Content Authority Creation
Blogging And Online Marketing
It was all about “Happy Birthday Blogs!” on March 22nd 2013!
And even though I felt like this was quite an achievement and a testament to the power of making a decision, discipline and persistence; I did not know how lucrative it was.
I eventually went on to transform my understanding of doing what I love into an amazing business through blogging and online marketing.
After I graduated from the Hypnosis Motivation Institute (HMI) in Tarzana, California, I quickly realized that I was not cut out to be in practice the way most successful hypnotists were.
There was too much one-on-one contact involved without the quantity of results that I desired. The quality of my results was surely high enough, but I wanted more numbers.
I really felt like I was spending too much time to get things done. Even though I was completely destroying life-long phobias with just a few sessions.
One client was suffering with a phobia of spiders for 14-years and was completely relieved after just 6-hours of clinical hypnosis.
But when I began making recordings of the clinical sessions and giving them to clients to listen to, a major shift began to happen.
And there were others who reported that just by reading something that I wrote came at a critical time in their life or was there for them when they needed it.
This was the first peek into the world of blogging and online marketing that I had. But I did not yet recognize it, because the word “marketing” was not high in my vocabulary.
I first began blogging through my website www.HypnoAthletics.com in 2006 so that I could share what I had learned in HMI, and to establish my hypnotic credibility.
Hypnosis is based on words, language and communication, so I figured that the better I learned how to create compelling writing, then I would be more hypnotic.
The more hypnotic I became, the easier it was for me to help others. I could simply point them to an essay or article that I had blogged.
This way I was leveraging my time by creating a piece of content that created a desired change or outcome that could be used countless times without me being there.
I later confirmed my anecdotal and empirical results by way of a book that I found which taught that change through hypnosis could be accomplished through reading.
An Income Explosion
I soon began to be sought out by people who wanted to ask me for advice about creating personal change in their lives using the power of their subconscious with hypnosis.
At first I did not know how to handle this and simply gave away information for free through conversations.
I quickly saw this as a waste of time because I was already giving the information away on my blog post. So I started booking people into sessions.
But then I ended up where I was again. Trading my time for results and money when the whole idea that appealed to me was to Do Less And Achieve More.
Content Authority Creation
The best results were actually attained when people were left to research and investigate the source of their challenges and learn to move forward in their own unique way.
Instead of “hand-holding” people I left them to read my blogs and decide for themselves if they wanted to look further into it and apply something they discovered.
So I let my writing speak for me and let go of the clinical sessions. I do not feel that is my strong point because I actually do not enjoy it as much as allowing others self-realization.
Just by continuing to create content, I sustained my position of authority about hypnosis, motivation and self-improvement.
But having authority was just not enough. Even helping people and having a positive impact in their lives was not quite enough.
Because I was doing a lot of good and getting the feedback to confirm it. But I was struggling financially.
It soon turned out that it was not about how much money I was making. It was all about how I was making the money.
I had to do something that was not only loved by me, but at the same time totally and completely delivered the desired results to those who I am serving.
It happened that writing essays, articles and blogs was the key that naturally integrated all of these components.
Because I really love to write and publish weblogs (blogs), and a whole lot of people are benefiting from it, this is where I turned my focus.
The biggest break came when I began to realize that there was a whole world to be explored in the realm of online marketing.
The challenge was to figure out how to earn money in a way that I felt really amazing about while delivering the highest quality and quantity of value.
My blogs and other writing are very highly valued by many people. But I was struggling to figure out a way to create an income from it.
But as one of the parts of my Mother’s Four Part Success Formula teaches, I decide that I could really do what I loved and the money would follow.
The real secret turned out to be simply aligning my message with those who already would love what I do. It is about what my subscribers love, not just me.
The real equity and value is in creating content that the people I serve have love for while at the same time loving what I am creating.
Blogging And Online Marketing
The Law of Attraction in action was experienced by me when I founded an organization that offered a way for me to deliver value and receive compensation for it.
I built an organization that is founded on personal development which also teaches how to market any type business with a focus on internet marketing.
The most wonderful thing is that it just happens to have a blog as its core!
How could this be?
As you do your own research, you will discover how blogging is being recognized as the top strategy for delivering valuable content while marketing effectively.
Ever since I began using the Core System from BlogDealer Network, my website traffic has gone from being ranked by Alexa at around 16-million in the world, to now being in the top 2-million in the world!
Of course, this could only be sustained because my content is actually very good. I have no problem saying that because that is my focus and also my feedback.
The beautiful thing is that now I ma continuing to do what I love while helping others to create a better business while having a life!
In this emerging “new economy” that is upon us, Blogging And Online Marketing are really one and the same.
High quality content that is valuable to readers and subscribers means that blogging is online marketing.
I am fully confident that I can guide you, or anyone else seeking to build a better business for yourself as an entrepreneur or organization with the tools that I now command.
Of course there is so much more to learn and I have very far to go. But I would rather not take this journey alone.
If you are able to see the value in creating a business based on love while creating a great life with real freedom, you should take a look at my team and what we have to offer through the Empower Network.